What is a Marketing Funnel

What is a marketing funnel? Why should every marketer use one?

It is a marketing strategy to encourage potential customers to buy items from your business. It's a sales process by which a person visits your website looking for information that can aid in solving a specific problem. You can build a rapport with every person you meet making use of specific tools.

This will help to understand the needs of every user. This will enable you to provide the most relevant information to all your visitors. Once you gain a visitor's trust, that person will be more comfortable purchasing products. The visitor becomes a customer.

In time, many customers turn into extremely loyal customers who are ready to purchase just about every product that your website promotes. A marketing funnel is comprised of the different stages of the sales process that will convert a regular visitor to your website to an extremely loyal customer who is willing to buy everything that you can throw at them.

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This is the ultimate objective for any online marketer. It is possible to achieve this with a well-constructed funnel.

Your marketing tools are catching people's attention and drawing them into your funnel. When they complete the PERSONAL questionnaire, they will be automatically entered the funnel. Since they're not likely to opt into your lead capture page for business I'm using the term "personal". They want to join a leader and not a company.

The lead capture page serves as the entry point into the funnel. Clicking the "Sign up Now" as well as "Enter Here" buttons will open an entirely new world of network marketing.

The most appealing aspect is that they have qualified themselves to do it. It's their decision. You've sold them nothing except yourself as a leader as a mentor and as someone who can show them how to get more leads and more money into their businesses.

This is how a typical advertising funnel functions.

At the "front-end" you have an offer that is free to draw and qualify people who may have an interest to purchase your products later on in the sales funnel. You will need to register to receive the product (also known as opt-in) and then enter your email address and your name. They will then be added to your email mailing list.

You now have these people in your email list and you can send them related offers that might interest them.

By signing up for the free offer will take them to a page that has low-price deals or a "trip wire offer". This is when they'll be taken to the "back-end" of your funnel.

They will be taken to another related offer at less cost when they buy the lower-cost offer (also known as an upsell). If the person buys the more expensive offer, they will be taken to another related product at a higher price. The process could continue for several years.

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